Friday, May 30, 2008

New Reading Statistics

From a Random House/Zogby poll:
Despite the growing availability of other formats for reading-such as online or with an e-book reader or PDA-- the vast majority of readers still like to read the old-fashioned way - 82% said they prefer to curl up with a printed book over using the latest in reading technology, a new Random House/Zogby poll shows. Women (85%) are more likely than men (79%) to say they prefer reading printed books. Reading printed books also has greater appeal among older respondents, although it is by far the preferred method among all age groups.

Just 11% of respondents said they are comfortable reading books in other formats, such as online or with an e-book reader or PDA. Men (13%) are more open than women (8%) to reading books in other formats, as are 13% of those younger than age 30, compared to just 6% of those age 65 and older.

And yes, most of the polled readers admitted to judging a book by it's cover.

Read the rest here.


rockingchair said...

Speaking of reading, how's the Eric Liddell book?

Shelbi said...

It's really good! His life story is so much more interesting than the movie version (and I do like the movie, but still...). It's nice to learn about his life after winning his Olympic medal. :-)